I’ve talked to hundreds of women in the past two years about their wardrobes: wants, needs, desires, frustrations. The main complaints related to conscious consumption shifts are as follows:
“I want to shop smarter but it’s too hard / daunting.”
“I’m not sure where to go…”
“I want to shop sustainably and ethically but it’s just too expensive for me right now.”
“How can I know which brands to trust?”
“It’s not convenient.”
I feel my job on this earth right now is to help debunk these myths and help you and your friends develop a wardrobe that allows you to look good and feel good, while expressing your style, personality, and values on a relatively similar budget to how you are shopping now. Ethical fashion brands are one avenue, but only the tip of the iceberg in creating more thoughtful and eco-friendly shopping habits.
Consider this Part 1 of an ongoing series to be released as topics come to mind. We had an opportunity to discuss our slow-fast-slow sustainability journey/experiment in the latest episode of Consumering, “How to be more sustainably-minded.” Listen on your favorite podcast platform through the link below.
Did you know? January, April, July, and October are our quad-annual #NoNewStuff challenge months. Try taking a month off from shopping for anything new and see how you feel / how much you save!
Comment below with any questions or observations; we will read every comment to ensure we hit everything you want to know, and maybe even the stuff you’re afraid to ask.
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